Alongside the team at SGK, I created a set of characters based on the iconic quick breakfasts from Kellanova — also known as Kelloggs. These characters were made for a K-12 Educational menu that was sent out to schools in order to inform parents of a "Surfs Up" themed breakfast and lunch week. The concept revolved around creating some dynamic characters to engage a younger audience that were inspired by the infamous Eggoji waffles, confetti pancakes, french toast, and poptarts. Each character was carefully curated and stylistically developed to create a playful personality.
