The Reginald F. Lewis Rebrand

This dynamic rebrand of The Lewis Museum draws inspiration from the complexity of Tupac Shakur, the vibrant symmetry of kaleidoscopes, the depth of Black history, and the structure of academia. At the heart of the identity is a transformative logomark—designed to evolve and shift—mirroring the multifaceted stories the museum tells. This ever-changing emblem invites personal interpretation, encouraging viewers to engage with the brand in a way that’s as unique as their own perspective.