In collaboration with Converse for the launch of Shai Gilgeous-Alexander’s Shai 001, I partnered with the SGK Brand Experience team to design fixtures and graphics for retail environments nationwide. I led the creative implementation and built a flexible system for graphic application, supporting a successful and well-received release. As part of the Converse Shai 001 release, I also collaborated on developing a visual merchandising playbook to guide retail partners through setup and execution. The strategy prioritized clarity, detail, and a consistent visual direction across all touchpoints.
